Top nine tips for the perfect corporate Christmas video
The Christmas season draws closer and corporate Christmas videos will shortly start to circulate to customers, partners and employees. Christmas ads are making the headlines with John Lewis, Sainsbury’s, Marks and Spencer and other major retailers all vying for the top spot for the most talked about Christmas message and the competition is tough! However, when it comes to corporate videos, the quality of these videos can vary wildly.
Ensure that your contacts are impressed with your message and don’t cringe when they see a sub-standard video with these simple tips to help develop your Christmas video:
1 – Pick your style
The style of the video should run as a theme throughout. Clean cut or cheesy, make sure it fits the ethos and culture of your business. Pick a style that your workforce is comfortable with or it will show in the finished product.
2 – Involve your team
If your staff are going to feature heavily in your Christmas message, it helps to make sure they are excited about the project! Get them involved in the early brainstorming stage to ensure they are enthused when it’s time to start filming.
3 – Planning
Good videos come from good planning. You can’t spend too much time in the story-boarding phase. Run a brainstorm to garner potential ideas and get your employees talking about the project.
4 – Set your budget
Make sure you understand how much you have to spend on props, filming or editing should you need it so that you don’t get carried away!
5 – Make time to film it
It is easy to spot when a company video has been rushed through production. Sequences can look irregular, cuts can look jumpy and performances can seem impromptu and halfhearted. Without enough effort your video will reflect badly on your company.
6 – Find your space
Make sure that wherever you’re shooting your Christmas message has enough space for your performers to move around and is private enough to shoot the video without having to worry about bystanders wandering into your shot.
7 – High Quality camera
Poor quality images or a video ruined with motion blur will substantially detract from your final video and no amount of editing can correct these errors. Make sure your video is as crisp and professional as possible when you shoot it.
8 – Get feedback
Once it is all filmed and edited, make sure you share the video with some trusted staff and friends to make sure you haven’t included anything that could be misinterpreted.
9 – Share it
After all your hard work is finished make sure you share your Christmas video effectively. A simple and convenient solution is posting it on a video hosting website such as YouTube or Vimeo. This has the benefit of being easily shareable by email and through social media and can be used privately if you choose.