marketing Tag

  |   Blog

Technology Aids Relevancy

On a recent family weekend in Munich, while visiting friends on the occasion of my Godson’s confirmation, I experienced first-hand how important it is to understand your audience and keep up with the times if you don’t want to be left behind.   About half an hour...

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08 July
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Google Confirms PR Role in SEO

Do you read US Patent applications in your spare time? Me neither. But there can be nuggets of gold hidden within the technical details a patent application typically includes.   A recent example of this is in a Google application, which has big implications for the world...

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27 May
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What’s in a name?

I recently went on holiday to Florida and visited Disney’s ‘Magic Kingdom’. Who wouldn’t want to visit a place called Magic Kingdom? It was a fantastic holiday where a new pattern of reality was created between riding teacups, carpets and carousels. As I flitted between...

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09 February
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“You write for a living?”

I was introduced to someone recently who asked me what I do for a living. “I produce content for marketing and PR purposes” was my slightly ambiguous response. The look of horror and doubt that crossed my companion’s face was a picture! “You write for...

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30 November