Blog

  |   Blog

Go on, delight someone today

Low cost airline, Jet2, really embraced International Random Acts of Kindness Week recently.  It was delightful to watch the video of surprised passengers returning to Leeds Bradford from Alicante, to find a personalised gift waiting for them.   Passengers had been asked during the check-in process at...

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17 March
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Technology Aids Relevancy

On a recent family weekend in Munich, while visiting friends on the occasion of my Godson’s confirmation, I experienced first-hand how important it is to understand your audience and keep up with the times if you don’t want to be left behind.   About half an hour...

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08 July
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Google Confirms PR Role in SEO

Do you read US Patent applications in your spare time? Me neither. But there can be nuggets of gold hidden within the technical details a patent application typically includes.   A recent example of this is in a Google application, which has big implications for the world...

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27 May
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Pitch social. Pitch careful.

Social media can be a two-sided coin when it comes to selling-in B2B stories to journalists. Whilst Twitter, Google+ and even LinkedIn can create great new opportunities to deliver a pitch, new channels mean new rules, norms and etiquette. It's easy to miss opportunities or...

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25 March
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One idea – five years value

Five years ago I had a conversation with a sales executive at a new client about the value and lead quality of a particular show investment.  Having spent £30K in stand space and build the previous year, the results had been disappointing.  This was an...

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17 February
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The Public Relations Show 2013

The 26th November will see the first ever Public Relations Show being held. The event is taking place at The Business Design Centre in London and has been organised by the CIPR. The event should provide a great opportunity for industry practitioners to come together, hear...

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14 November
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Skills for life

Introduction from Jan Davies, Managing Director: Laura Scott joined JD aged 20 as a marketing and events assistant. Prior to joining JD, Laura had been volunteering for the BreakThrough charity, working on their events fund raising for Cancer Research. Like many school leavers Laura was caught...

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12 November
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Should you embrace video? Yes!

I was recently asked why a company would place their videos on a platform such as YouTube or Vimeo as opposed to hosting videos directly on a corporate website. I have outlined below just some of the reasons why organisations should be taking advantage of,...

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10 October
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Fifteen Minutes of Fame

Last week our resident digital expert Alex Wood was featured in the Google Local London newsletter recommending his favourite places to visit in our fair capital. See the latest newsletter here: http://j.mp/MIvnqV The Google Local London newsletter is a weekly round-up from Google London to all...

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28 August